Marketing

The objective of the marketing concentration is to provide the student with a thorough understanding of the marketing function in modern business. Specific knowledge is taught in consumer behavior, marketing research, promotional strategies, logistics, and marketing policy. Students completing the marketing program can reasonably expect to find employment in a business firm utilizing their marketing skills or to continue their education at the graduate level.



Major Requirements:

  • MKT 331 Consumer Behavior 3

  • MKT 381 Logistics

  • MGT 380 Production and Operations Management 3

  • MKT 422 Marketing Research 3

  • MKT 450 Marketing Management 3

Any one of the following: 3

  • Other MKT elective (3)

  • BUS 320 International Business (3)

  • CMM 361, 364 or 465

Minor in Marketing:

  • CIS 115 Business Computer Applications

  • BUS 263 or Business Statistics 3

  • PSY 263 Statistics for the Social Sciences 3

  • MKT 311 Marketing Principles 3

  • MKT 331 Consumer Behavior 3

  • MKT 422 Marketing Research 3

  • One additional MKT course (300 or 400 level) 3

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